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What should I put in my website?
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The site should be written to appeal to your known
customer categories and those you feel you would like to reach.
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What do I want to achieve by the website?
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The answer to this should govern how the site should
be laid out and promoted. Possible objectives as:
1. Enhancing image of the company
2. Explain the product or service
3. Deliver compelling argument for purchase.
4. Take orders for it on the web, supply a phone number,
or use e-mail to place the order.
5. Comparisons of cost, safety, features and convenience
may be in order.
6. Many times the most effective advertising is to
answer the customers' objections. What are they? How can they be answered
in a website?
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How much should I budget for a website?
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Some things cannot be done on to small a budget and
sometimes to large can be unwise.
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How can I best profit from web advertising?
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Web advertising works best when used in conjunction
with other advertising such as signs, flyers, newspaper etc. The reason
is there is so much on the web that to be noticed you have to do something
to stand out. However, the web can be a really good closer. Each business
must establish a web strategy for themselves.
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Why is it so important to be on the web?
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The web offers benefits to both the consumer and the
purveyor that can be attained in no other medium of commerce or at least
not as well. Some of the benefits are no parking, sells ideas as well as
product, handles peak traffic better with smaller staff, open 24 hours,
dress code not enforced, global reach, answer objections, and take the
order. Think of it as an information disseminator and global vending machine
that never sleeps. Finally, fashion - everybody is doing it.
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